What is the geoweb?
The geoweb is the next phase of the internet. Location-based services (LBS) are just one example of several converging technology-driven trends that connect the digital world back to the physical world, including augmented reality, digital out-of-home and hyperlocal media and advertising.
Join us in NYC for the first Geoweb Summit
The inaugural Geoweb Summit, November 4th, 2010, at Dumbo Loft in Brooklyn, will bring together pioneers from different aspects of the emerging geoweb industry.
Panel topics will include geoweb in the New York startup scene, the impact of place-based technologies on retail, advertising and media, and the opportunities in location analytics.
Who will be there?
Founders of geoweb companies, Madison Avenue thought leaders, web and mobile developers, marketeers, retailers, business owners, investors, representatives of the following companies:
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Register with the Geoweb Forum social network to receive the geoweb white paper, scheduled for release any day now.
Contact us here if you would like to get involved in this or future Geoweb Summits.
4.00 pm - Doors open
5.00 pm - Can New York become the center of the geoweb industry?
New York's tech startup scene is coming of age. Geoweb startups like Foursquare, TheHotlist, MyCityWay and early pioneer Socialight are at the center of the action. What makes New York the natural home of the geoweb industry? What is still holding the industry back?
Panelists
Puneet Mehta is co-founder of My City Way. In February the company won the popular and investors' choice awards in the NYC Big Apps competition with the versatile NYCWay app. Since then My City Way has expanded at break-neck speed to cities across the world.
Chris Mirabile is founder and CEO of The Hotlist, a geo-social aggregator launched from the NYU Stern Business Plan Competition. Prior to The Hotlist, Mirabile worked in Private Equity at Putnam Lovell Investment Bank and as a consultant to hedge funds on behalf of Morgan Stanley as well as independently.
Dan Melinger is CEO and co-founder of Socialight, one of the earliest New York startups in hyperlocal media. Over 500 customers, big and small, use Socialight to publish their own mobile apps and power communities around location-based content.
Murat Aktihanoglu is CEO and founder of Centrl, a location-based social network for the web and mobile phones. Aktihanoglu is also co-author of the book 'Building Location-Aware Applications' to be released this Summer from Manning Publications.
5.30 pm - How geoweb services can drive customers to your offline business
Foursquare's Dennis Crowley predicted that check-in would become "a commodity by the end of the year". Retail and hospitality already have a choice between many variations on the theme, from Groupon and GroupTabs to Placecast and Shopkick. Which model will win?
Panelists
Alistair Goodman is CEO of Placecast, a location-based advertising thought-leader and developer of the geo-fencing service ShopAlerts. Placecast runs location-based mobile marketing programs for brands like The North Face, Sonic Drive-In and American Eagle Outfitters.
Landy Ung is CEO and co-founder of 8coupons. The mobile coupon pioneer aggregates over 1 million deals from more than 300,000 local retailers nationwide and presents the deals to its users on a location-based map that is geo-personalized based on IP address.
James Moran is CEO and co-founder of Yipit. The company aggregates and recommends personalized daily deals from local daily deal websites. Yipit serves deals to major metros including New York, Los Angeles, San Diego, San Francisco, Chicago, Boston and Atlanta.
6.00 pm - ESRI Keynote
6.15 pm - Reception hosted by ESRI
6.45 pm - How geoweb technology can enhance the brand experience
Branding is moving closer to the point of sale and consumption. Can location-based services, augmented reality and digital out-of-home help create and enhance the brand experience? Madison Avenue thought leaders will review cases from SCVNGR, StickyBits and Layar.
Panelists
Ian Schafer is founder and CEO of Deep Focus. The interactive agency recently launched GEOfocus, a marketing practice built around location-aware platforms. Deep Focus partnered with Foursquare on a first GEOfocus campaign for Microsoft's Bing at SXSW and during the World Cup.
John Valentine is a Business Development Executive at SCVNGR. The Cambridge-based location-based mobile gaming company has recently launched campaigns with the Showtime hit series Dexter, the city of Philadelphia, the New England Patriots and the movie Inception.
Allison Mooney is Vice President of Emerging Trends for MobileBehavior, an Omnicom company focused on understanding mobile consumers. She leads the agency's Intelligence efforts observing emerging trends in behavior and technology to provide strategic direction for clients and runs the company's blog.
7.15 pm - How geoweb will change our view of business and the world
The internet of people and things will produce massive amounts of location data. Companies like Sense Networks, FortiusOne and Skyhook Wireless are among the first to turn that data into actionable intelligence. What will footstreams and spotranks tell your business?
Panelists
Greg Skibiski is founder of Sense Networks, a New York based company that uses machine leaning technology to create actionable business insights from large quantities of mobile phone location and carrier call pattern data. Skibiski was innovator of the company's patent pending methodologies for analyzing and monetizing big data, including Macrosense and Citysense.
Jeff Holden is founder and CEO of Pelago. The company's flagship product Whrrl helps people escape from behind their computers and get back out into the physical world. Before Pelago, Holden was responsible for online traffic initiatives and supply chain optimization at Amazon.com.
Sean Gorman is founder and President of FortiusOne, a Washington-based location analytics company. FortiusOne is the creator of GeoCommons and GeoIQ, the first completely web-based location analysis platform, with the capability to unleash a world of dynamic location information that had been locked in proprietary databases.
7.45 pm - Closing remarks
Kristy Sundjaja, director Emerging Technology NYCEDC
Kristy Sundjaja as director Media, Green and Emerging Technology at NYCEDC oversees the development and implementation of policy recommendations and programs to strengthen New York's position as the global media and technology capital. She has spearheaded efforts to increase collaboration in the media industry between private companies and academic institutions with the creation of the NYC Media Lab and the BigApps competition, a software application competition that garnered 85 submissions from developers in its inaugural year.
