NYC Way was both the public’s and the investor’s favorite of the NYC BigApps competition, but the Grand Prize went to Wayfinder.

Carlos J. Gómez de Llarena has brought the architectural perspective to geoweb with projects like Fulton Fence. ‘The focus is still on the screen,’ he says. ‘What we are forgetting is the spatial experience.’ More on his current projects Urballoon and MetropoliPhone next week in part 2.

New Jersey-based development team Onederr took the no-nonsense approach to the data sets New York City provided for the BigApps Competition. NYC Way is the most comprehensive app in the competition and a clear popular favorite.

Founder Landy Ung now calls 8Coupons ‘a network of deals’, with mobile coupons being ‘one channel’. The adoption-rate is ‘not quite there yet’. Ung encourages other companies to ‘get out there and educate the market’.

NYC.is another entry in the crowded hyperlocal field. Columbia University graduate student Susannah Vila built the metablog in Drupal and hopes to replicate the site in smaller cities. ‘There’s a lot of opportunity to grow there.’