'We've only scratched the surface'

Mining all the available location-based data is a challenge. 'That is where Esri comes in,' said Sajit Thomas in his keynote at Geoweb Summit Spring 2012. 'We give you the tools to analyze that information and give it some intelligence.' Thomas highlighted the killer technologies for mobile apps.

PlaceIQ on location intelligence

At the Geoweb Summit in May PlaceIQ co-founder Steve Milton gave some examples how location data from GIS and mobile phones can lead to new marketing insights. 'We can show you the audiences that are engaging around a location.'