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Archive for the ‘Social retail’ Category

LocaModa connects mobile and social to screens

Place-based social media pioneer LocaModa introduced Foursquare to Times Square. Founder Stephen Randall speaks Thursday at the geoweb Summit in NYC. ‘The platform also has to have a location-centric solution,’ Randall says. ‘Google and Facebook don’t understand the real challenge of bricks-and-mortar.’

Posted by Ad Ministrator on May 9, 2011 under Advertising,Out-of-home,Social retail

Smarter Commerce to leverage Web of Things

Jack Mason runs IBM’s Smarter Planet blog and recently helped launch the Smarter Commerce strategy. ‘Augmented reality is a somewhat limited term today,’ Mason says. ‘The Internet of Things is going to become the Web of Things.’

Posted by Ad Ministrator on May 2, 2011 under Augmented reality,Geoweb,Social retail

Adcentricity: ‘Creatives moving into DOOH’

Adcentricity is an ad network for the digital out-of-home (DOOH) space. ‘They are screens that understand what happens to, at and around them,’ founder Rob Gorrie explains the medium. ‘Mobile extends our medium beyond the environment and the screen into the personal conversation side of things.’

Posted by Ad Ministrator on April 25, 2011 under Advertising,Out-of-home,Social retail